THE BENEFITS OF FITTING ALLOY WHEELS... A set of alloy wheels will improve the appearance of your vehicle and in so doing will make your vehicle stand out from the crowd. Alloy wheels will reduce the unstrung weight of a vehicle compared to one fitted with standard steel wheels. The benefit of reduced unstrung weight is more precise steering as well as a nominal reduction in fuel consumption. Alloy is an excellent conductor of heat, improving heat dissipation from the brakes, reducing the risk of brake failure under demanding driving conditions. When selling alloy wheels applying the “inch up principle”, there is an improvement in the steering response and road holding, especially when cornering.